Are Digital Product Agencies a Scam?

Are you worried that digital product agencies or digital product studios might be a scam? In this guide, we will help you confidently find a trusted partner.

In general, digital product agencies and digital product studios are not a scam; however, not all agencies are created equally, so you should be sure to vet any prospective partner carefully. We recommend checking the agency’s previous work and client testimonials as a minimum. Also, learn about the software development process and how the agency will deliver your work so you avoid any nasty surprises.

What To Look For In A Quality Digital Product Agency

When looking for a quality digital product agency or digital product studio, there are five key areas we recommend you check before you outsource work to them. Be sure to give careful consideration before working with any agency that raises a red flag.

Portfolio of Previous Work

Make sure they have a strong portfolio of previous work. This will give you a good idea of their abilities and what kind of apps they are capable of developing.

References & Testimonials

Check out testimonials or ask for references from past clients to help you gauge their level of customer satisfaction. You can usually find reviews easily with a search engine or looking for the company on Linkedin.

Understanding Your Project

Make sure they have a clear understanding of your app development project requirements. They should be able to provide you with a detailed proposal outlining the scope of work and an estimated timeline for completion.

General Competence

Ask if they can walk you through their app development process so you know what to expect.

Pricing That Works For You

Inquire about their pricing structure. App development can be costly, so you want to ensure you are getting a fair price for the services you are receiving.

Final Thoughts

It is important to do thorough research and due diligence before partnering with any digital product agency. Look for reviews, testimonials, and success stories from previous clients. Be cautious of agencies that promise guaranteed results or ask for large upfront payments without providing clear deliverables. Trust your instincts, and if something feels off, it’s best to walk away and find another agency. 

Frequently Asked Questions

What are some common digital marketing scams I should be aware of?

Some common digital marketing scams you need to be aware of include fake agencies that promise unrealistically high results, black hat SEO practices, and agencies that take your money without delivering any results.

How can I avoid falling for digital marketing scams?

To avoid falling for digital marketing scams, it is important to do thorough research before hiring a digital marketing agency. Look for reviews and testimonials, ask for references, and clarify all the services and costs involved before making a commitment.

What services do digital marketing agencies typically offer?

Digital marketing agencies typically offer a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and website optimization.

What are some red flags that indicate a digital marketing agency may be a scam?

Some red flags that indicate a digital marketing agency may be a scam include guaranteeing specific results, charging very low prices compared to other agencies, and being evasive or unclear about their strategies and processes.

Written By

Aron Marriott-Smith

Software developer and tea drinker. Helping startups and creative agencies build digital products.

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